Why Podcasting is Working
New opportunities are opening up in audio and voice for brands everywhere. Podcasting listenership is increasing in the UK; currently, there are nearly 16 million regular listeners (posted Nov 20), and according to Statista, the figure is growing year-on-year. In a recent study, this dubbed 'New Golden Age of Audio' was recognised as one of the most critical initiatives for publishers (Journalism, media and technology trends and predictions 2020 - Reuters). This tantalisingly simple format offers brands the possibility to create new serialized audio-based content and grow a dedicated following, notably opportune, especially in our current 'distanced' world. There is an opportunity in podcasting to serialize your brand message, engage audiences creatively, and develop loyalty like no other marketing collateral.
We're ready to help your business - talk to us about developing a podcast.
Powerful Creative Thinking & Technical Proficiency
If you're considering creating a podcast for your brand, it's important to consider how it will be produced, distributed and how it will engage your audience. We believe our years of expertise, agility, and proven track record set us apart from the norm. We'd love to hear about your podcast challenge - contact us today.
We're ready to listen to you.
How We Work To Help You
Understanding your customers, your business, and what you want your podcast to achieve are the three core ingredients required to start an audio project. Importantly, we like our clients involved in every stage of the process.
Our podcasts are built from the ground up and are bespoke (individual like your business) and never ‘off-the-shelf.’ For us to deliver the best possible solution for your business, we will guide you through the following process:
We Start Listening
We want to get close to the project and be thorough in every aspect. First, we will invest the time to establish a clear understanding of your business, your people, and your objectives and goals for your new podcast.
Plan & Start Recording
Podcasts are generally well-received when they are spontaneous and less scripted. That said, it is always good to plan and start with the basis of your established theme. Whatever your passion area or topic, you will find your way when you start to flow.
Concept & Themes
Once we have established the concept we will work with you to develop a theme. This may take a few different forms, conversational, interview, educational or perhaps news?
Edit & Distribute
Editing is the skill that holds this all together but the content is key. We will work with you to work your recorded content into episodes for distribution across all leading hosting platforms such as Apple Podcasts and Spotify.
Book a FREE Friday & Challenge CMS
The world has changed, and we're all adapting to a new way of working. Our challenges have also changed, and we all need to think creatively to maximise our opportunities. CMS is offering a FREE consultation on Friday mornings; book a meeting and tell us about your marketing challenges. We'd love to help. All appointments are currently via Zoom or Microsoft Teams.
WHAT OUR CLIENTS SAY
“This year has been particularly difficult to tell our story and reach our audience. CMS helped us explore podcasting to great effect.”
“CMS has helped us understand current and emerging marketing opportunities, with their insights in such possibilities, they have successfully nurtured our marketing message into a new digital space. ”