Gain Immediate Online Visibility with PPC
Search Engine Marketing (SEM) is now typically used to describe the process of purchasing and managing ‘paid placements’ or ‘advertisements’ within Search Engine Results Pages (SERPS). SEM is effectively the process of bidding for visibility within Google, Bing, or Yahoo! results pages. If managed correctly, ads only appear when a relevant search word or phrase triggers an impression, this gives your business the opportunity to be in the right place at the right time and answer a search query to a potential new customer. Importantly, you will only pay when a user clicks on your ad placement - pay-per-click or PPC.
Google or Bing will not manage your search campaigns for you, nor will they offer any advantage to you in search results. Chester Marketing Solutions have successfully practiced Search Engine Marketing (SEM), development and management since 2011. We're ready to help your business.
Proven in Search Campaigns Since 2011
Successful Search Marketing demands a mix of business, creative, writing, and technical skills. For over 10 years we have been designing, planning, creating, testing, and continually improving SEM campaigns for small start-ups, SMEs, and large organisations. We have continuously generated quality leads and a strong ROI for all clients through the following platforms:
How We Work To Help You
Chester Marketing Solutions offer ‘full-service’ Search Engine Marketing (SEM). Since 2011 we have supported local, national and international clients with comprehensive SEM management support. There are many aspects to delivering PPC campaigns, our process is as follows:
We believe our years of expertise, agility, and proven track record set us apart from the norm. We'd love to hear about your online challenge - contact us today.
Keyword Research & Planning
If you have advertised online before or not, our best practice approach is to create a list of keyword opportunities for the business services you wish to advertise. This list focusses on past searches and potential emerging trends. From this point, we will consult with you, work on an agreed range of search phrases, plan your campaigns, and agree on a budget.
Landing Page Assessments
We will need to consider carefully where a click on an ad will take the user to. With conversion in mind, the ad and landing page must correspond effectively. We want your advertising to succeed and meet its objectives - if we believe the web pages need changes to improve your chances of obtaining leads, we will make our recommendations at this stage.
Get Found & Get Leads
Once you are up and running with your campaign we will monitor performance and regularly analyse with continuous testing. As the campaigns mature, enhancements are applied to maximise the impact. We will not be satisfied unless leads are high-quality and campaigns provide a return on your investment.
We want to get close to the problem, understand your online challenge and be thorough in every aspect of the project – first, we will invest the time to establish a clear understanding of your business, your competition and your search objectives.
WHAT OUR CLIENTS SAY
“Creative ideas, concepts, and campaigns are at the centre of everything, customer-friendly with an open door… not to mention award-winning”
“Chester Marketing Solutions have continually supported our online marketing efforts with enthusiasm and drive. Their methodical approach has generated steady growth to our online visibility. Approachable and reliable”
“CMS offers a broad perspective and approach briefs and challenges in a fresh direction. This comprehensive experience allows them to communicate with genuine credibility at both board level and 'at the coal face'. Quite simply, their comprehensive marketing knowledge in terms of both online and offline marketing communications is of the highest order”